Before going on vacation, I attended a sales training course with Ruth Badger called ‘Selling Badger Style’. Now Ruth could sell snow to the Eskimos, so I was interested to find out if her techniques crossed over into the virtual world of the Internet.

It’s often said in sales, that people buy from people, but what is often forgotten is the fact that people see you before your product.

In traditional sales, you make contact with a prospect, either through a telephone call or a physical meeting. So the prospect either hears what you have to say or sees you in person before they know what service or product you are offering.

It’s human nature to develop a first impression, based on the experience you give and that first impression can be the difference between doing business or not.

People buy from people.

Now, in the virtual world of Internet Selling and Internet Marketing, that first impression is made when the visitor views your squeeze page or blog.

So it is really important to display quality content that engages and informs the reader, presented within a blog theme that is easy on the eye and easy to navigate.

With that in mind, I’m looking to change my WordPress Theme and alter the layout of my blog.

Does anyone have any favourite themes that I should use or widgets to recommend?

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