It isn’t really viable for newbie Internet marketers to compete for the most popular key words through pay per click campaigns due to the cost, but we can compete by being smarter in our keyword research and utilizing long tail keywords.
By long tail keywords, I mean, either phrases that people are currently searching for, or very detailed searches such as an exact product id.
I’d like to share some advice from Andrew Hansen of Firepow, on his technique for
Google keyword research.
Using Googles keyword tool: https://adwords.google.com/select/KeywordToolExternal
For the type of niche you’re looking at, start off by identify the main key word
(e.g. Snoring).
The idea is to identify words and phrases that people are currently searching for, that you could use and add content to.
So look for words with 500 – 5000 hits per month.
Once the keywords list appears, double click on the column called ‘Advertiser Competition’.
This sorts the phrases into a list, with the less competitive keywords at the top.
This technique helps to spot words and phrases with relatively high actual search levels,
that aren’t currently being bought in pay per click campaigns.
If the technique above doesn’t give you enough ideas, go back to the Google search page and type in your primary niche keyword or phrase e.g. stop snoring (don’t use quotes).
Copy the first non sponsored URL
Then return to the Google Keywords Tool and select the website content radio button.
Paste the url into the webpage url box it prompts you with.
The search results that are returned will provide you with keyword ideas based on the keywords that site uses, which you know works because it is in position 1 on the first page of Google for your niche keyword.
Once you’ve researched your keywords and found long tail words that have traffic, it’s down to the graft of creating content on articles, blogs and YouTube videos ensuring those key phrases are included in titles and content.
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Kenneth Yu
mick fallon
Thats a sound piece of advice John. I think also strength of competition has to feature in this as it is ok going for the most searched words but you must also be sure that not too many others are doing the same
rgds
Pete
Peter Davies´s last blog ..Peter Davies In 25 Things You Should Or Maybe I Should Not Know About Me!
Hey John how are ya??
Great post mate,I always seem to have a problem finding long tail keywords that will rank on the first page of google.
Takes me ages, I have to read through your post again.
Nice stuff there might bookmark this.
Cheers
Marcus
marcus passey´s last blog ..Let me tell you how much your site is Worth Oh and what is your Alexa ranking?
Excellent post, giving loads of good information. I’m learning so much, got to start applying it.
Keep up your very good work!
Veronica
Veronica Purdey´s last blog ..Tagged by Petra for 25 random things
Get you choose the long tail keywords, they are soooo much easier to rank for in the search engines. Great Post.
Brad´s last blog ..MySoftwareBusiness Status
Hi John,
I have to visit your corner of the web over here from work, because for some reason I can’t get to your blog from my home pc – I don’t understand that one.
But this was an excellent post, using keywords and tags are something that I am starting to pay more and more attention to. And going after the longtails, that low hanging fruit, it an excellent recommendation.
If you have time, check out http://www.keywordspy.com it’s a neat site where you can look at your competitors blogs to see just what keywords they are using
Take care John,
Karen