Whist researching what my fellow Alex Jeffries students were writing about, I found this excelent tip from Karen Kalata and decided the information was so valuable I needed to share it;- 

I was looking back at a few of my own blog posts yesterday at work, and something occurred to me.

It was a lesson that I learned, years back now, about writing for the web. Something that apparently slipped my mind in the midst of all of this excitement.

I almost forgot – how to write for the web.

But first, I want to share with you, that up until now, all that I know about website development and having an online business, I learned from Ken Evoy, the founder of Site Sell.

One of the things that I learned from Ken, early on, is that when we are writing for the web.

We need lots and lots of white space….

Lots of line breaks…

And short paragraphs.

And why are we doing this?

We are doing this for our readers, yes, the people that land on our webpages and blog posts. We have to consider what they see and think when they arrive.

The last thing that we want to down is drowned them out with a sea of words. So they just initially look at our blog post and think…

“Well this looks exhausting,” and just click away.

We want to make our pages as reader-friendly as we can, and help our readers get through our writing, so we can get our message across.

And the way to do this, is to shorten our paragraphs.

And yes, included lots of line breaks.

And make sure there’s lots and lots of white space on the page.

See, how easy that was to read?

I can take this a step further, too. And share a bit more, and this is about the font that we are supposed to be using when writing for online reading.

The font is Verdana.

Verdana is apparently very easy on the eyes when reading on a computer screen. And we should be using this font with all of our post, pages, and ebooks.

Because the idea is make what we write for online reading, as user-friendly as we can. So we don’t loose our visitors.

We worked hard to get them to our sites and blogs, and we want them to stay.

Because remember, it’s just one-click and they’re gone.

So do everything you can to make what you write, really easy to read online.

This is so your visitors can get through your masterpiece.

Your thoughts and ideas…your writing.

For more information from Karen, visit her excellent blog at http://karenkalata.com/

(Now I need to work out how to change the Font on my Blog)

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