I just wanted to share how I managed to increase a Facebook fan base from around 600 to 8266 in six weeks.

A friend of mine has an online beauty shop that sells cosmetics to the asian market, as such he wanted to create an extremely targetted database of clients that might be interested in the product range he offered.

We decided to run a competition to find a new girl and boy model to appear in an advert. The prize offered was a professional make over and photo shoot.

After making a request for people to come forward, a gallery was created for the entrants.
The person that received the most ‘Likes’ over a five week period would be the winner.

We invited entrants to contact their friends and family in order to get them to become a fan of Asian Face and vote. What happened exceeded all expectations as the contestants, desperate to win contacted all their friends, who contacted their friends and the whole thing went viral.

So the main lesson to take from this is that Facebook competitions are an excellent way of building your fan base, but you need to offer something that is of real interest to your clients.

If you have any tips you would like to share, please feel free to comment.

John