It isn’t really viable for newbie Internet marketers to compete for the most popular key words through pay per click campaigns due to the cost, but we can compete by being smarter in our keyword research and utilizing long tail keywords.

By long tail keywords, I mean, either phrases that people are currently searching for, or very detailed searches such as an exact product id.

I’d like to share some advice from Andrew Hansen of Firepow, on his technique for
Google keyword research.

Using Googles keyword tool: https://adwords.google.com/select/KeywordToolExternal

For the type of niche you’re looking at, start off by identify the main key word
(e.g. Snoring).

The idea is to identify words and phrases that people are currently searching for, that you could use and add content to.

So look for words with 500 – 5000 hits per month.

Once the keywords list appears, double click on the column called ‘Advertiser Competition’.
This sorts the phrases into a list, with the less competitive keywords at the top.

This technique helps to spot words and phrases with relatively high actual search levels,
that aren’t currently being bought in pay per click campaigns.

If the technique above doesn’t give you enough ideas, go back to the Google search page and type in your primary niche keyword or phrase e.g. stop snoring (don’t use quotes).

Copy the first non sponsored URL

Then return to the Google Keywords Tool and select the website content radio button.

Paste the url into the webpage url box it prompts you with.

The search results that are returned will provide you with keyword ideas based on the keywords that site uses, which you know works because it is in position 1 on the first page of Google for your niche keyword.

Once you’ve researched your keywords and found long tail words that have traffic, it’s down to the graft of creating content on articles, blogs and YouTube videos ensuring those key phrases are included in titles and content.