Last nights webinar was all about generating traffic for this new business, but like a numpty I missed most of it and have to wait for Rob to post the recordings.

In the UK British Summer time has just ended and the clocks have gone back one hour. Rob is broadcasting from Canada and I just signed in at my usual time only to catch the questions and answers session.

So let me recap on what Rob is getting us to do;-

Rob is outlining business models which he calls an ‘S’, ‘T’ and ‘M’ business.

• An ‘S’ product business is founded on providing a service …. before turning it into a product.
• An ‘S’ & ‘T’ business is one that can generate testimonials first.
  (Without testimonials it is not easy to generate income quickly).
• An ‘S’ ‘T’ & ‘M’ business is a service business that generates testimonials, but quickly generates a growing income.

So what actually is Rob getting us to do?

To prove the business model works, we are currently creating an online article writing service.

Rob set us an assignment to create an eZine style article for any clickbank product …. and he paid us and provided a testimonial.
(Later in the course, we will learn how to use the article to drive traffic to an affilliate site)

We then were asked write 3 more articles for fellow students without payment in return for a testimonial. These testimonials were then incorporated into a pre prepared Sales Page which we customized using a free online product from Trellion.com

The edited sales letter template is then uploaded to a personal url and all the steps needed to create an online service business have been achieved. I’ve called my new article writing business one-articlewriter.com

A bonus webinar was created to provide technical information on how to use the sales page editor, create Paypal buttons to receive money and how to use Filezilla to trasfer files.

At this point a few people were getting stuck and I’ve been able to help both Karen Kalata and Joann Henry with some of the technical aspects. And in doing so I’m repeating the process I’m being taught.

• Provide a service
• Get Testimonials
• Market the service to other people for financial reward
• Create a product telling people how to do the service you were providing
• Sell the product

So it’s all starting to fall into place.

I’ll report more now I’ve put my clock right.

John