John Tanner » Ruth Badger

People see you before your product

John — Thu, 13 Aug 2009 12:23:29 +0000

Before going on vacation, I attended a sales training course with Ruth Badger called ‘Selling Badger Style’. Now Ruth could sell snow to the Eskimos, so I was interested to find out if her techniques crossed over into the virtual world of the Internet.

It’s often said in sales, that people buy from people, but what is often forgotten is the fact that people see you before your product.

In traditional sales, you make contact with a prospect, either through a telephone call or a physical meeting. So the prospect either hears what you have to say or sees you in person before they know what service or product you are offering.

It’s human nature to develop a first impression, based on the experience you give and that first impression can be the difference between doing business or not.

People buy from people.

Now, in the virtual world of Internet Selling and Internet Marketing, that first impression is made when the visitor views your squeeze page or blog.

So it is really important to display quality content that engages and informs the reader, presented within a blog theme that is easy on the eye and easy to navigate.

With that in mind, I’m looking to change my WordPress Theme and alter the layout of my blog.

Does anyone have any favourite themes that I should use or widgets to recommend?

Selling is 85% Attitude

John — Sun, 02 Aug 2009 04:09:56 +0000

One of the exercises that Ruth Badger gave on the course involved asking people what people thought they needed to be a good sales person.

We were given three attributes; Skills, Knowledge and Attitude and asked to rate which attribute was the most important.

She then asked us to write down, 3 good things about a sales person and 3 bad.

Suggestions for bad traits came up as;

Sly
Lazy
Doesn’t Listen
Impersonal
Rude
Arrogant
Pushy

Good traits included were;

Honest
Helpful
Polite
Passionate

Its amazing to see that both the good and the bad traits can nearly all be defined as ‘Attitude’.

…… and whilst this course related to direct selling, I think the message crosses over to Bloging.

For succesfull blogging, we need to be helpful, honest and passionate about what we’re writing about.

So think about your attitude when you blog.

Selling Badger Style

John — Wed, 15 Jul 2009 12:52:44 +0000

: Working with Ruth Badger in Banbury, UK – July 2009

I often wondered why some people are successful at selling and others fail, so I signed up to learn from one of the best. Ruth Badger, who came to fame in the TV show ‘The Apprentice” has made millions for companies she’s worked for, often saving companies from going bust.