It is possible to increase your site’s search engine ranking, by building direct links to your website from other sites.

But not all sites are equal in the eyes of Google.

Back in 2005 Google’s “Webspam” team, came up with an HTML attribute (rel=”nofollow”), that tells search engine spiders whether the links in a webpage should be given credit or ignored.

So it is worth understanding the difference between “nofollow” and “dofollow” links.

 

“NoFollow “- Why wouldn’t I want the search engine spiders to see all of the links on my site?

• Paid Affilliate Links
  The page rank of your site is taken into consideration when Google processes the links it finds and that kudos is passed on to the ranking of the link site.
  Google doesn’t like paid links, they see it as an artificial method of the selling site gaining a higher ranking.
  To hide paid affilliate links it is worth adding the HTML attribute “nofollow”.  

• Blog Comments
  Many authority sites are aware of blogging tactics to gain ‘link juice’ by simpley posting comments that add no value and wish to block it.
  This can be done through a widget such as ‘Delink Comment Author’ or by adding the “nofollow” attribute.

Is there a DoFollow Attribute?

No, basically by NOT using the “nofollow” tag, search engine spiders can crawl the content and evaluate the links. 

Why does this matter for linkbuilding?

If the reason for commenting on a person’s blog is part of a strategy to increase your search engine ranking, it’s important to know if the site uses the “nofollow” attribute before spending time commenting on it.

How to identify a “Do Follow” blog.

• Look at the blogs source code to see if it uses the ‘nofollow’ attribute.

• Find a “do follow” list similar to my previous post.

• Use Free software “The Real Link Finder” tool.

This free software allows you to find blogs specific to your niche. You enter your keywords and the software searches for “dofollow” sites with your preferred parameters. In addition, their is a useful feature that populates a blog with your name, email and website address, saving you valuable time.

For more information and your own copy of the software visit: http://www.reallinkfinder.com

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