I just wanted to share how I managed to increase a Facebook fan base from around 600 to 8266 in six weeks.
A friend of mine has an online beauty shop that sells cosmetics to the asian market, as such he wanted to create an extremely targetted database of clients that might be interested in the product range he offered.
We decided to run a competition to find a new girl and boy model to appear in an advert. The prize offered was a professional make over and photo shoot.
After making a request for people to come forward, a gallery was created for the entrants.
The person that received the most ‘Likes’ over a five week period would be the winner.
We invited entrants to contact their friends and family in order to get them to become a fan of Asian Face and vote. What happened exceeded all expectations as the contestants, desperate to win contacted all their friends, who contacted their friends and the whole thing went viral.
So the main lesson to take from this is that Facebook competitions are an excellent way of building your fan base, but you need to offer something that is of real interest to your clients.
If you have any tips you would like to share, please feel free to comment.
John
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Hi John,
That’s amazing! Actually reading this article gives me already a couple of ideas.
I recently started a Facebook Fan Page called Micro List Swaps and I’m kinda struggling to get people to join. But even more than that it’s hard to get fans start engaging in discussions, comments, share thoughts and so on.
Thanks for this article
Remi
Remi Vladuceanu´s last blog ..My Journey To 10,000 Twitter Followers
Hi John,
That is a very interesting approach that you used for increasing the number of facebook fans for that store.
I wonder if it would work for info products as well.
I’m no expert on social media and so I can’t yet contribute much as far as some good methods to use with facebook..
I’ve been thinking about the value of twitter for getting blog traffic and will devote more time to facebook when I can.
It’s alwys good to read your posts and learn something new.
Talk soon,
Vance
Vance Sova´s last blog ..Can You Really Get Blog Traffic From Twitter?
Hey John
Great post, it has given me many ideas I never thought of FaceBook as a tool.
I will investigate this further. Hope all is going OK with you, see you over at my blog sometime
Cheers
Al
Al Vaughan´s last blog ..Is This Really The Gurus Nightmare?